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What is ADVERTISING STRATEGY? Examples Spotify & Snickers - Spotify Listen Like You Used To

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In this video I define what is a strategy and explain the Strategy behind campaigns like "Sneakers' 'You're not you when you're hungry'" and "Spotify's Listen like you used to." With guest commentary from Danish Chan, Co-founder at Untangld and Founding Partner at by The Network. YouTube Chapter Names: 0:00:00 - Intro 0:0:06 - What is a Strategy 0:00:18 - Snickers Campaign Case Study 0:00:44 - Snickers "You're not you when you're hungry" Advertisement 0:00:55 - Julian Cole, Strategy Trainer 0:00:57 - Planning Dirty Academy 0:01:04 - Strategy Consultant to Uber, Facebook, Disney, Apple, and Snapchat 0:01:15 - Two levels of Strategy: Business-Level and Consumer Level 0:01:20 - Spotify Campaign Case Study 0:01:21 - Spotify Business Problem 0:01:27 - Spotify Subscription 0:01:35 - Spotify: Consumer Problem 0:01:52 - Spotify: Insight 0:01:55 - Spotify: "Listen like you used to" Advertisement 0:01:56 - Danish Chan, Co-founder to Untagld 0:02:12 - What is Strategy 0:02:17 - Good Strategy, Bad Strategy by Richard Rumelt 0:02:26- How to solve a challenge 0:02:34 - How to diagnose a problem 0:02:48 - Interpretation of Richard Rumelt's Good Strategy, Bad Strategy 0:03:22 - Where does strategy start and finish? 0:03:50- What is a good strategy? 0:04:12 - How to write a creative brief? 0:04:26 - What is a Get/Who/To/By? ⚡️ CREATIVE BRIEFING MINI COURSE - Learn how to write creative briefs with this mini course. Here - - ————————— 🔴 WATCH NEXT ➜ How to write a creative brief: Seamless Example - ➜ How to write a strategy plan: Ikea Example : - ➜ What is an insight vs observation : - ➜ How to write a creative brief? The Problem Statement - ➜ Creative Strategy In Advertising: HP Example : - ————————— 🔴 SUBSCRIBE & LEARN STRATEGY: - ————————— 🔥 Follow me on INSTAGRAM: - TWITTER: - ————————— ABOUT ME: I'm Julian Cole, a strategy trainer at the Strategy Finishing School. I'm also a strategy consultant to leading brands like Uber, Disney, Facebook, Apple and Snap. Previously I was head of comms planning at BBH and BBDO New York where my team and I won over 100+ creative and strategy awards. WEBSITE: -

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